Spillemyndigheden, Denmark’s playing authority, has launched its income replace for July 2025, displaying a major upturn throughout most verticals. Whole playing spend reached DKK 634 million ($99 million), representing a 12.8% rise from the identical interval final 12 months. In contrast with June, income was additionally 8.4% larger, marking a notable rebound after earlier months of slower exercise.
On-line Casinos Dominate July Efficiency
On-line casinos had been the principle progress driver, accounting for DKK 349 million ($54.5 million) of the full market. This determine mirrored a 20.5% improve from July 2024. Inside this vertical, slots continued to seize the lion’s share of participant spending, producing DKK 291.7 million ($45.6 million), or greater than 83% of whole on-line on line casino income. Blackjack adopted with DKK 22.2 million ($3.46 million), whereas roulette contributed DKK 16.8 million ($2.62 million). Bingo, poker, and different video games mixed for smaller shares.
Cellular remained the preferred channel for on-line play, with 70.75% of all deposits made by way of smartphones. Computer systems contributed 17.61% of deposits, and the rest got here from different sources. Curiously, Thursdays had been recognized because the busiest day for on line casino deposits, whereas weekends ranked decrease, with Saturday and Sunday putting fifth and sixth, respectively.
Sports activities Betting Recovers After Decline
Sports activities wagering additionally carried out strongly after two subdued months, with income reaching DKK 159 million ($24.8 million), up 6% year-on-year. Cellular betting dominated this section as effectively, producing DKK 114.5 million ($17.9 million). Desktop exercise produced DKK 28.1 million ($4.38 million), whereas retail betting retailers accounted for DKK 16.8 million ($2.62 million).
The share of betting exercise highlighted the persevering with development towards digital channels. Spillemyndigheden reported that 71.86% of all betting spend got here via cell, with simply 10.54% recorded in bodily retailers.
Land-Primarily based Playing Sees Combined Outcomes
Land-based casinos contributed DKK 33 million ($5.15 million) in July, up 18.8% in comparison with the identical interval in 2024. Slot machines generated DKK 90 million ($14 million), which was barely under the DKK 92 million achieved a 12 months earlier, reflecting a 2.2% decline. Of this quantity, 80.1% originated from arcades, whereas 19.9% was performed on machines in eating places.
Bingo continued to be tracked individually following regulatory adjustments that got here into impact in late 2024. In July, the vertical introduced in DKK 2 million ($312,000), in keeping with the month-to-month common since its introduction, except for larger peaks in March and April.
Patterns for bodily slot machine play mirrored on-line habits in some respects. Thursdays once more ranked as essentially the most lively day, with 16:00 cited as the height time for slot spending.
Rising Self-Exclusions and Regulatory Developments
The variety of Danes registered with ROFUS, the nation’s self-exclusion database, continued to climb. By the tip of August, 62,577 people had signed up, with round 170 new registrants within the month. Everlasting exclusion accounted for 65% of all circumstances. Males made up 78.2% of these registered, whereas ladies represented 21.3%.
Past the income statistics, political discussions additionally moved ahead. Danish Tax Minister Rasmus Stoklund has opened dialogue with parliamentary events about potential reforms to playing promoting laws, signaling that regulatory updates might quickly accompany the sector’s monetary momentum.
General, July 2025 marked a powerful month for Denmark’s regulated playing market. On-line casinos stood out because the clear chief in progress, whereas sports activities betting rebounded and land-based casinos confirmed double-digit good points. The figures recommend a sturdy and evolving market panorama, whilst regulatory pressures stay into account.
Supply:
Denmark playing income up in July, igamingbusiness.com, September 26, 2025.
