Sydney Sweeney not too long ago appeared in an American Eagle marketing campaign titled “Sydney Sweeney Has Nice Denims,” and the web has been in flames ever since. Dropped in July 2025, the marketing campaign featured the 27-year-old actress promoting the brand new denim line, and it divided social media over race and sweetness requirements. Now that American Eagle has addressed the talk, has Sydney?
Beneath, get an replace on Sydney’s response to the criticism.
Why Did the Sydney Sweeney American Eagle Advert Spark Criticism?
There are a number of the explanation why the “Sydney Sweeney Has Nice Denims” advert created a social media firestorm. Individuals accused American Eagle of glamorizing racist rhetoric by utilizing the time period, “nice genes,” interchangeably with “nice denims.” Since Sydney is a white, blonde actress, critics claimed the commercial favored the blue-eyed, blonde-haired, white feminine picture quite than a lady of shade.
Others slammed AE for sexualizing the actress in its marketing campaign. Sydney is seen in varied movies getting dressed with the marketed denims and leaning into the hood of a automobile, with the digital camera specializing in her determine.
Quite a few social media commenters threatened to by no means purchase from AE once more, however others have defended the model whereas blasting the critics for turning the marketing campaign into an argument. Conservative media personalities have additionally slammed the “radical left” for politicizing the advert.
Has Sydney Sweeney Commented on the American Eagle Denims Advert?
No, on the time of publication, Sydney has not publicly commented on the intensive backlash she’s acquired for showing within the American Eagle marketing campaign. Nonetheless, she has responded to on-line scrutiny prior to now.
Whereas coaching for her extremely bodily position within the upcoming Christy Martin biopic, Sydney was bullied by social media trolls over her physique. In response to the feedback, Sydney shared an Instagram video in December 2024 that includes screenshots of derogatory on-line remarks adopted by clips of her understanding in preparation to painting Christy. She didn’t embody a caption with the publish.
What Did American Eagle Say About Its ‘Nice Denims’ Advert?
A few week after it was mauled with annoyed feedback on-line, American Eagle launched an announcement on social media defending its commercial.
“‘Sydney Sweeney Has Nice Denims’ is and at all times was concerning the denims. Her denims. Her story,” AE insisted in its assertion. “We’ll proceed to have a good time how everybody wears their AE denims with confidence, their method. Nice denims look good on everybody.”
