Instagram/@octobertheking
Justin October London has a cryptic but thrilling announcement to make for his followers, hinting at new music presumably in retailer. The R&B singer posted a moody black-and-white picture captioned: “Maintain placing in that work! New album within the works.” The picture itself units an evocative scene: smoke curling up a cigar, shadows creeping throughout his visage, and B-movie coolness suffused by his sun shades. It was an instantaneous scroll stopper; if one would choose by the moment reactions, the hype was already actual earlier than the announcement.
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The remark part went berserk with love, anticipation, and fireplace emojis. One person mentioned, “One in every of a sort R&B genius.” One other went with, “Your on prime of the world.” Such pleasure is hardly stunning as October London stands tall amongst R&B artistes who’re identified to dish out easy soulful numbers that contact souls. Judging from the vitality in these feedback, the brand new album will certainly have worthy contenders.
Then a few of the feedback veered to the visuals. One mentioned, “This appears to be like like a Billboard,” in a nod to the cinematic high quality of the picture. One other shout-out went to his barber, that means even in a shady artsy picture, each element counts.
And curiously, the put up itself feels very similar to a vibe verify, sufficiently about tone and fewer about concreta. No launch dates; no tracklist, solely a promise—and with that, a wealth of conjecture begins. Even the odd remark reminiscent of “Life is thoughts boggling” in some way matches completely into this enigmatic atmosphere.
Naturally, there have been location shout-outs: “Gotta get you to Birmingham Alabama fam!!!!” For as soon as in a teaser of recent music, everyone needs to share some stay expertise.
In addition to being a touch, this December October London strikes in a creative means: let the picture do half the speaking, present just some secret little nuggets of data, then watch the crowds fill in the remainder with keen hypothesis. Judging by the response, that album can’t come quickly sufficient.
However what will probably be subsequent? Extra teasers? A single? The total on rollout? Time will inform. One factor is for certain, although: no matter October London claims to be engaged on, the persons are able to pay attention. Given how evocative this black-and-white second feels, the following transfer goes to be darkish and heavy.
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This put up places not solely an album ahead however a scene as effectively. Generally, simply that is sufficient to get the dialog going. Ready.
