It’s now unattainable to not know all concerning the current American Eagle denims advert that includes Sydney Sweeney. Until you’re residing underneath a rock, the most recent denim marketing campaign has sparked in depth controversy on social media. The slogan “Sydney Sweeney Has Nice Denims” prompted a web based firestorm, as left-wing and right-wing commenters debated over the marketing campaign’s message and look. However now that American Eagle shares have risen, persons are asking yet one more query: how a lot cash has the corporate produced from the advert?
Right here, Hollywood Life breaks down what we all know to date about American Eagle’s shares and earnings from the commercial.
Why Is the Sydney Sweeney American Eagle Advert Inflicting Controversy?
The “Sydney Sweeney Has Nice Denims” marketing campaign sparked backlash due to its play-on of the phrase “denims” to interchange “genes.” Individuals accused American Eagle of racism for utilizing a white, blonde-haired, blue-eyed actress to glorify a white individual having superior genes. Others known as out AE for sexualizing Sydney within the advert, as she is seen getting dressed and leaning over the hood of a automobile in a subtly sultry method.
Proper-wing commenters, nonetheless, defended the AE marketing campaign and slammed left-wing critics for making an attempt to push “woke” propaganda.
What Did American Eagle Say About Its ‘Nice Denims’ Advert?
Days after releasing its commercial with Sydney, American Eagle shared a assertion defending the marketing campaign. The assertion learn, “‘Sydney Sweeney Has Nice Denims’ is and all the time was concerning the denims. Her denims. Her story. We’ll proceed to have a good time how everybody wears their AE denims with confidence, their method. Nice denims look good on everybody.”
How A lot Cash Did American Eagle Make From the Sydney Sweeney Advert?
A number of shops reported that American Eagle’s shares rose by 20 % after Donald Trump praised the marketing campaign, however it’s nonetheless unclear how a lot AE produced from the Sydney “Nice Denims” marketing campaign.
Nonetheless, AE has financially underperformed all through 2025 to date, in line with CNBC. By Could of this yr, gross sales fell 3 %, and the AE inventory was down 21 %. The outlet reported that AE’s working revenue for the second quarter of 2025 was projected to be between $40 million and $45 million.
Has Sydney Sweeney Responded to the American Eagle Criticism?
No, Sydney has not publicly responded to the criticism surrounding the American Eagle marketing campaign.
How A lot Did Sydney Sweeney Get Paid for the American Eagle Marketing campaign?
Sydney’s precise paycheck for her American Eagle marketing campaign continues to be unknown, however the actress has not too long ago partnered with a number of corporations on numerous merchandise, similar to a cleaning soap that includes her precise bathwater.
As a widely known actress, Sydney has labored her method up the ranks of Hollywood. By starring in and producing a number of movies, Sydney’s internet price elevated to $40 million as of 2025, per Movie star Internet Value.
