On the heels of breaking the web with Taylor Swift by dropping their engagement information, Travis Kelce has one other shock announcement up his sleeve this week — and this one has been within the works for greater than a yr.
The Kansas Metropolis Chiefs star and Tremendous Bowl champion has teamed with American Eagle for a limited-edition collaboration for his sportswear and life-style model Tru Kolors. Dubbed AE x Tru Kolors by Travis Kelce, the gathering launches at present, Aug. 27, with one other drop scheduled for Sept. 24. The road options greater than 90 items priced between $14.95 and $179.95, and is alleged to mirror Kelce’s “distinctive type, delivering an elevated tackle on a regular basis necessities and reworking basic silhouettes into daring statements of confidence and individuality.”
Very like his fiancé, Kelce is thought to be deep within the particulars of his enterprise offers and that’s true right here as he served as artistic director of AE x Tru Kolors by Travis Kelce. Alongside together with his group, Kelce was “concerned in each step of the method” together with design inspiration to cloth, colour palette, pattern choice and graphic creation decisions, per American Eagle. The sports activities and lifestyle-inspired output consists of heavyweight, vintage-inspired t-shirts, “reimagined” varsity jackets, cricket sweaters, rugby polos, utility cargos, comfortable chenille items, cashmere units and bespoke graphics.
“I’ve needed to maintain my pleasure about this collab underneath wraps for almost a yr. It was an superior alternative to group up with a longtime model the place either side have been excited to actually collaborate on each determination within the design and artistic course of that introduced the ‘AE x TK’ assortment to life,” stated Kelce in an announcement. “I began Tru Kolors in 2019 on the muse of displaying up authentically and having enjoyable with type, and we wished this collab to mirror that very same power. I would like everybody to really feel like there’s something for them within the assortment, one thing they’ll really feel good in and make their very own.”
To launch the road, American Eagle rolled out a brand new marketing campaign, “Stay to Play,” which casts the New Heights podcast host alongside fellow athletes like tennis star Anna Frey, basketball guard Azzi Fudd, quarterback Drew Allar, huge receiver Jeremiah Smith, basketball prospect Kiyan Anthony and Olympic gold medalist Suni Lee.
“American Eagle and Travis Kelce have been destined to collaborate. An iconic model teaming up with one of many best athletes of our era – that’s what I name a win,” provided American Eagle president and government artistic director Jennifer Foyle. “AE and Tru Kolors are rooted in optimism, self expression and confidence–and we share a ardour for empowering everybody to really feel like their true self when sporting our merchandise. Travis’ infectious power and dedication to each side of the collaboration introduced a refreshing spirit to the group, inspiring us to discover bespoke materials and suits to showcase this assortment by his distinct type and perspective.”
The gathering will get a lift from American Eagle by placements throughout social media platforms along with out-of-home placements together with in and round Kansas Metropolis, dwelling to Kelce’s Chiefs, and thru a partnership with The Ringer podcast, amongst different choices. Information of Kelce’s collaboration comes scorching on the heels of AE’s “Sydney Sweeney Has Nice Denims” marketing campaign with Sydney Sweeney, one other collab that, ahem, broke the web.
Kelce, middle, within the “Stay to Play” marketing campaign with Anna Frey, Azzi Fudd, Drew Allar, Jeremiah Smith, Kiyan Anthony and Suni Lee.
Courtesy of American Eagle
