Playtech has mixed stable monetary progress with a landmark growth into cruise leisure, marking an essential step in its technique to broaden its international presence. The corporate’s half-year outcomes for 2025 present a secure efficiency throughout each B2B and B2C segments, whereas its partnership with MSC Cruises introduces retail sports activities betting to the cruise business.
Monetary Highlights for H1 2025
Through the first half of 2025, Playtech reported income of €859.6 million, representing a 6% enhance in comparison with the identical interval final 12 months. Adjusted EBITDA rose by 8% to €235.8 million, reflecting robust contributions from each enterprise segments.
The corporate’s B2B division delivered income of €563.4 million, up 8% year-on-year, supported by progress in regulated markets and regular momentum in the stay on line casino vertical. B2C operations additionally remained a robust driver, with Snaitech producing €308.2 million in income, bolstered by continued demand in the Italian market.
Regardless of international market challenges, Playtech maintained a wholesome money place of €486 million and decreased internet debt to €277 million, underscoring its give attention to monetary stability. Administration reaffirmed its confidence within the firm’s capacity to maintain progress and pursue strategic alternatives throughout new and current markets.
Increasing Gaming at Sea with MSC Cruises
In parallel with its monetary replace, Playtech introduced the rollout of retail sports activities betting throughout MSC Cruises’ fleet. This partnership, shaped earlier within the 12 months, alerts Playtech’s entry into the cruise leisure sector, introducing its betting options to one of many largest cruise operators on the earth.
MSC Cruises, headquartered in Geneva, Switzerland, operates 23 ships throughout 5 continents, welcoming thousands and thousands of passengers yearly. Its onboard casinos already function a variety of leisure, from slots and video poker to basic desk video games. With Playtech’s know-how, company can now place bets on international sports activities occasions by means of Self-Service Betting Terminals and newly developed cell tills, all linked to their onboard accounts for clean transactions.
The primary part of the deployment covers seven MSC vessels, with further ships scheduled for integration within the months forward.
Government Views
Yori Arami, VP Sports activities at Playtech, highlighted the strategic significance of the collaboration: “We’re excited to companion with MSC Cruises and produce our retail sports activities betting options to their spectacular fleet. This partnership represents a major milestone for Playtech as we proceed to broaden our choices and supply distinctive, participating experiences for gamers around the globe on land and sea.”
Echoing this enthusiasm, Mara Friso, Head of On line casino at MSC Cruises, famous: “We’re very proud to have the ability to ship the thrill and engagement of sports activities gaming to our company by means of our partnership with Playtech. Our fleet of recent cruise ships will present our clients a wide selection of immersive digital content material as a complement to our state-of-the-art cruise casinos.”
Trying Forward
With a robust steadiness sheet and increasing partnerships, Playtech has signaled confidence in its trajectory for the rest of 2025. The twin momentum of stable monetary outcomes and revolutionary launches, such because the MSC Cruises rollout, positions the corporate to seize new alternatives throughout regulated markets and rising sectors.
As Playtech continues to scale its technology-driven gaming options, its entry into cruise leisure displays a broader ambition: to ship participating and seamless playing experiences wherever gamers select to get pleasure from them.
Supply:
“2025 Half 12 months Outcomes“, traders.playtech.com, September 10, 2025.
