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David Guetta is lending his face — and ear — to a brand new marketing campaign with luxurious German electronics maker Loewe.
The celebrated DJ has been introduced as the brand new world ambassador for Loewe, serving to to launch their first-ever pair of over-ear headphones, dubbed the “Loewe leo.” Guetta was available to kick off the partnership at a celebration in Ibiza this week, with journalists and associates of the model invited to observe the DJ carry out at his long-running Monday night time residency at island hotspot, Ushuaïa, along with a non-public lunch and product demo with Loewe audio engineer, Bear Clark. The 2 had been joined by Guetta’s longtime enterprise companion Raphaël Aflalo, Loewe CEO Aslan Khabliev and different VIP friends on the occasions.
Loewe says Guetta actively consulted on the brand new headphones launch, drawing on his many years of expertise with headphones not simply on stage, however in his on a regular basis life. To wit, the Loewe leo merges audiophile-quality sound with a up to date, fashion-forward design that ought to make it a success with listeners and luxurious aficionados alike.
NEW RELEASE
Loewe leo Wi-fi Headphones
“Moonlight beige” colorway
The brand new headphones ship HiFi sound with help for Dolby Atmos and spatial audio know-how, for a extra immersive and wide-ranging soundstage. Throughout a hands-on testing session in Ibiza, customers commented on the unbelievable stability of hello, mid and low vary sounds, with impeccably readability all through. Whereas bass is highly effective — as befitting a pair of headphones utilized by a prime DJ and dance producer — the low-end is taut and punchy with out dominating the monitor (Customers may also customise audio settings by the accompanying Loewe app to greatest improve the style of music they’re listening to).
Loewe calls the leo headphones a “standalone HiFi audio resolution,” integrating a high-end DAC, amplifier and 50mm drivers into its fine-tuned acoustic housing. The driving force contains a diaphragm crafted from OCE (Olefin Composite Elastomer), a kind of artificial fiber designed for sound. “With its quick response and pure damping,” a press launch explains, “OCE delivers clear vocals, detailed highs, and clean, managed bass, guaranteeing a balanced and immersive listening expertise.”
Along with the audio options, the brand new Loewe headphones provide adaptive noise cancellation in addition to transparency mode. Good options like voice assistant help and real-time AI translation makes these cups as forward-thinking as they’re sensible. Battery life is superb, with as much as 65 hours of playtime on a single cost. And every thing is housed inside an elegant aluminum body with modern and ergonomic leather-based earpads.
Nonetheless, the main target is at all times on the music, and Guetta says Loewe — which has been a frontrunner within the audio-visual house for greater than a century — delivers on all fronts.
“For me, sound is every thing — it’s how I categorical myself and join with others,” he says. “Loewe leo delivers sound so pure and immersive that it looks like coming dwelling, regardless of the place I’m.”
Guetta isn’t the one celeb ambassador for the brand new marketing campaign. Loewe additionally tapped world soccer celebrity Kylian Mbappé, who has labored with the model since 2024. Whereas Guetta is seen with the brand new leo headphones within the “moonlight beige” colorway, the French athlete sports activities them in a “midnight blue.”
In a press launch, Loewe says the brand new collaboration “unites two extraordinary abilities: one inspiring thousands and thousands with each transfer on the pitch, the opposite creating rhythm for thousands and thousands throughout the globe. Whereas their worlds differ, they share a deep connection — sound as the final word expression of vitality and emotion.”
“With Loewe leo, we’ve created extra than simply headphones,” provides Aslan Khabliev, CEO & Proprietor of Loewe Know-how. “David and Kylian embody the spirit of Journey Past Sound: transferring by the world whereas being transported by the immersive, exact sound of Loewe. Their tales present how music and efficiency merge right into a single, highly effective journey.”
The brand new Loewe leo headphones retail for $1,499. Discover them on-line right here.
