by Steve Kieva
Daybreak Farahi is the Founder and CEO of OneSeven Company, the place she blends strategic imaginative and prescient, highly effective relationships and a hands-on method to ship distinctive outcomes for her shoppers. With almost three many years of expertise within the PR and advertising and marketing world, Daybreak leads a powerhouse staff representing premier shoppers in eating places, hospitality, luxurious actual property, shopper way of life and leisure throughout the nation.
Her profession is constructed on sharp instincts, enduring trade connections and a novel expertise for turning huge concepts into measurable success. A seasoned pink carpet professional, Daybreak has orchestrated lots of of high-profile occasions—securing media protection and coordinating expertise appearances with ease. Identified for her flawless execution, she seamlessly brings collectively conventional press and digital creators to maximise publicity and generate buzz. Through the years, she has labored with A-list celebrities, skilled athletes and actuality stars, crafting standout moments that seize headlines and spark social engagement.
All through her profession, Daybreak has partnered with a variety of iconic manufacturers and firms, together with movie star chef Emeril Lagasse, Delmonico Steakhouse, The ONE Group (STK, Kona Grill, Benihana), Netflix, Harwood Hospitality, The Swexan, Evocargo (Dubai), Foxwoods Resort & On line casino, Chef John Tesar and Knife Dallas, 50 Eggs Hospitality Group (Yardbird, Chica), Grand Canal Shoppes, Style Present, The District at Inexperienced Valley Ranch, Calida Group, Hyatt Place, Preserve Reminiscence Alive/Cleveland Clinic Nevada, Affinity Gaming, Silverton On line casino Lodge, Lyft, Yamashiro Hollywood, Sugar Manufacturing facility, Cipriani, Lawry’s Eating places, Xperience Restaurant Group (Chevys, Solita, Sol Cocina), Damaged Yolk Cafe, Blue Desert Cabo, Mott 32, Pink Taco, 8182 Group, Lotus of Siam, Pandora, Givenchy, Cole Haan, Ben Sherman, Tory Burch, Sprinkles Cupcakes, Viceroy L’Ermitage, and MVP (Merging Vets & Gamers).
Earlier than founding OneSeven, Daybreak served as govt company director of communications for Sands Corp., the place she performed a pivotal function within the $1.9 billion grand opening of The Palazzo in Las Vegas.
Since launching OneSeven, Daybreak has grown the company into an award-winning agency with each regional and nationwide attain. Beneath her management, OneSeven has earned greater than two dozen PRSA Pinnacle Awards, a nationwide PRSA Anvil and a Silver State Award for Greatest Public Relations Agency. Daybreak herself has been honored as PRSA’s “PR Practitioner of the Yr,” one in every of Deluxe Model journal’s “Prime Twenty Ladies of the Yr,” and amongst The Actual Vegas’ “Ladies Who Wow.”
A trendspotter with a pointy eye for innovation, Daybreak helped pioneer the influencer advertising and marketing house in Las Vegas and expanded her company’s impression to key markets throughout the U.S. By genuine relationships and inventive campaigns, OneSeven continues to set new requirements within the trade.
Past the boardroom, Daybreak is deeply dedicated to giving again. She helps a wide range of nonprofits and steadily mentors college students and aspiring professionals. In 2024, she and company President Carrie Giverson have been acknowledged as VEGAS journal’s “Dynamic Ladies of Honor.”
Outdoors of labor, Daybreak enjoys good wine, nice dialog and a wholesome dose of Bravo drama. She shares her life and enterprise together with her husband and OneSeven Co-Founder, H Farahi—and their globe-trotting Shih Tzu, Meili, who, after all, runs the present.
On line casino Participant had the possibility to ask Daybreak a couple of questions
CP: What sort of work does OneSeven do in Las Vegas?
DF: Truly, my company, OneSeven, isn’t a standard “public relations agency” within the traditional sense—we’re an built-in advertising and marketing company. Which means we transcend press releases and media protection to supply a full mixture of companies that construct model consciousness, drive visitors and create actual impression for our shoppers. Our work encompasses public relations, digital advertising and marketing and social media, influencer relations, artistic companies, promoting, model technique, experiential occasions and strategic model partnerships—all in-house.
What actually units us aside is that we don’t take a one-size-fits-all method. Whether or not we’re launching a brand new restaurant, selling a resort or managing a high-profile media marketing campaign, we tailor every part to the model and the market—and we do it with intention, technique and coronary heart.
What experiences or turning factors led you to start out OneSeven Company?
I began OneSeven as a result of, on the time, there simply weren’t any really built-in companies and I knew firsthand how irritating that could possibly be. After I was working in-house, we needed to rent separate companies for PR, social media, branding, artistic, digital—it was a logistical headache. Messaging would get misplaced, groups weren’t aligned and the general technique was by no means cohesive. It turned clear that it takes a totally built-in advertising and marketing method to truly construct and maintain a model, not only one piece of the puzzle.
So I got down to create what I felt was lacking: an company constructed with specialists, not generalists. I employed specialists of their fields—PR, influencer, digital, artistic, and so forth.—and all of us work collectively underneath one roof. That form of collaboration is invaluable to our shoppers (and our company). They’re not simply getting an outdoor vendor, they’re gaining a strategic staff that understands their model from each angle and works collectively to drive outcomes.
We began right here in Las Vegas, which gave us a novel edge—it’s a market pushed by leisure, hospitality and fixed reinvention. That basis taught us the way to transfer quick, assume creatively and make manufacturers stand out in a crowded house. Through the years, we’ve expanded nationally, with shoppers and groups now in Los Angeles, Dallas, Seattle and past. However we’re nonetheless proudly headquartered in Las Vegas, and our roots right here proceed to form the way in which we work.
Is there one mission that you simply labored on that stands out to you?
It’s laborious to choose only one. We’ve had the chance to work on so many thrilling and significant tasks throughout a variety of industries and markets. From launching resorts and eating places on the Las Vegas Strip to opening celebrity-owned venues, producing pink carpets and main picture shoots and main nationwide campaigns and influencer methods in cities like LA, Cabo, San Francisco, Miami and Dallas—every mission brings its personal vitality and inventive alternative.
What stands out most isn’t a single second, however the vary of manufacturers we’ve helped construct and the belief our shoppers place in us to deliver their imaginative and prescient to life. Whether or not it’s a high-profile opening, constructing a model from scratch, navigating a disaster, executing a rebrand, making a viral second or launching a nationwide media marketing campaign, we thrive within the technique, the stress and the collaboration it takes to ship.
I do know from private expertise you’ve acquired an superior staff at OneSeven. What’s a typical day like on the workplace?
Thanks, I’m actually happy with the staff we’ve constructed. No two days at OneSeven are ever the identical, and that’s what makes it thrilling. There’s at all times one thing occurring—a brand new enterprise assembly within the convention room, shoppers stopping by to overview artistic, staff brainstorms or somebody leaping on a name to debate a marketing campaign launch. You would possibly discover us in full manufacturing mode for a photograph shoot, prepping for a TV phase, negotiating influencer contracts, designing logos, having lunch with media, reserving fashions, writing, researching, dealing with a disaster or on a Google Meet with a consumer in one other time zone. And there’s at all times somebody speaking to somebody, whether or not it’s a consumer, a accomplice or a reporter.
We have now a dog-friendly workplace, so our “Director of Cuteness,” my Shih Tzu Meili, is usually making her rounds for stomach rubs. We do “TikTok Tuesdays” the place the staff shoots content material, and a few days you’ll discover us in full assembly-line mode placing collectively reward baggage or media mailers.
It’s fast-paced and high-energy, but in addition extremely collaborative. We’ve constructed a tradition the place everybody brings one thing distinctive to the desk—from PR and influencer to artistic, digital and technique—and that’s what makes our work so dynamic.
Even with the hustle, there’s a number of laughter, assist and mutual respect. We work laborious, we have fun wins and we genuinely take pleasure in constructing this collectively.
Your most up-to-date mission was Jason Aldean’s Kitchen, which simply opened in Las Vegas. I’m positive On line casino Participant readers would like to know—what are the phases concerned in opening a property of this caliber?
Opening a high-profile venue like Jason Aldean’s Kitchen in Las Vegas is a serious endeavor, and as an company, our staff is totally concerned each step of the way in which. It begins with technique: defining the model positioning, tone of voice and messaging that may resonate each regionally and nationally. From there, we construct out a full communications plan that features every part from media outreach and influencer technique to social media, content material creation, partnerships and launch occasions.
Within the months main as much as the opening, it’s all about precision. We work carefully with the consumer, artistic groups, inner workers and media to align messaging and construct buzz, whereas additionally managing press bulletins, influencer technique and media requests. From coordinating ribbon-cuttings with native officers to writing scripts and aligning schedules throughout expertise and management, each element is locked in for max impression. For Jason Aldean’s Kitchen, securing an unique with Leisure Tonight gave the launch nationwide visibility and powerful momentum. With a venue that blends nation music, Southern hospitality, nice meals and reside leisure, our aim was to deliver the model to life in a approach that felt genuine to Jason Aldean and uniquely fitted to Las Vegas.
We additionally handle the grand opening day, which includes expertise, press, pink carpet logistics, picture ops and ensuring each single element displays the model’s imaginative and prescient.
And it doesn’t cease after the grand opening—that’s just the start. We have to maintain momentum and construct long-term model fairness post-launch and nicely past opening week.
What are your life’s pleasures outdoors of the workplace?
Journey is unquestionably on the high of the record. I really like exploring new locations, particularly overseas, and discovering inspiration by meals, tradition and vogue. Whether or not it’s a fast weekend getaway or a European journey, it’s my favourite method to recharge. I’ve just lately taken up pickleball, and am considering beginning golf. I additionally love spending high quality time with my husband, attempting a brand new restaurant, wine tasting or simply enjoyable at house. These moments are every part to me. And naturally, I can’t neglect Meili, my Shih Tzu and little buddy, who joins us nearly in all places.
After I do get a uncommon quiet night time, and I’m not taking a reformer Pilates class, you’ll most likely discover me at house with a glass of wine and my favourite Bravo and Netflix exhibits. It’s necessary to steadiness the hustle with the issues and folks that make you’re feeling grounded, grateful and glad.
What’s it like being married to—and dealing facet by facet every single day with—your husband and OneSeven co-founder, H. Farahi?
It’s undoubtedly a novel dynamic and one I’m so grateful for. H and I’ve very totally different strengths, which makes us a robust and balanced staff. He’s extremely artistic, strategic and detail-oriented, and he sees issues from a design, operational and monetary lens; whereas I focus extra on the storytelling, relationships and big-picture model technique. We problem one another, assist one another, and each care deeply in regards to the work and the individuals we work with.
And we’re not doing it alone. Carrie Giverson has been with us because the early days and has performed an enormous function in constructing OneSeven alongside us. She’s not simply our president, she’s a real accomplice within the enterprise and has been instrumental in rising the company and shaping who we’re immediately.
After all, there’s at all times a steadiness when your private {and professional} lives come collectively, however constructing one thing significant with individuals you belief and respect, each personally and professionally, is a uncommon and superb factor.
