Altenar has strengthened its footprint in Italy’s regulated sports activities betting sector by means of a brand new settlement with IsibetPro Srl, including additional depth to its latest growth strikes. The partnership highlights Altenar’s dedication to strengthening native collaborations whereas delivering progressive sportsbook options tailor-made for the Italian market.
IsibetPro Srl, identified for its administration and distribution of gaming companies throughout each retail and digital channels, has established itself as a well-known operator in Italy and past. Via the deal, the corporate will undertake Altenar’s sportsbook know-how, getting access to an array of superior instruments designed to raise participant engagement and operational effectivity.
New Omnichannel Integration
The collaboration allows IsibetPro Srl to combine Altenar’s real-time odds, HD-quality graphical shows, and absolutely customisable person interface. As well as, the operator will profit from 24/7 personalised streaming, multi-channel assist, and a reporting and odds administration platform tailor-made for clean operation.
For Altenar, the partnership demonstrates its position as a supplier of “best-in-class” know-how, geared toward supporting progress for operators whereas elevating general trade requirements. Francesco Papallo, Regional Director at Altenar, stated: “We’re excited to collaborate with IsibetPro Srl, they’re a stable tech firm which might be properly rooted within the Italian market.
“Collectively we purpose to ship a high-level product that stands out for high quality, safety and efficiency.”
The keenness was echoed by IsibetPro’s management. Romano Biondi, CEO of IsibetPro Srl, said: “The partnership with Altenar permits us to take one other important leap to additional our providing with a cutting-edge sportsbook platform and a variety of high-performance knowledge feeds.
“Via this collaboration, we will develop our sports activities betting product and strengthen our service community throughout the territory.”
Current Function Enlargement in Italy
The partnership builds on Altenar’s latest introduction of its Early Payout characteristic to Italian operators, a promotion that had already gained reputation in different regulated markets. The software permits bets to be settled as wins underneath particular situations even earlier than the conclusion of a match, offering gamers with added worth and operators with a aggressive edge.
In soccer, for instance, wagers positioned on the ‘1X2’ market are paid out as quickly as a particular staff establishes a 2-0 lead, whatever the eventual end result. Comparable mechanics apply throughout different sports activities: 17 factors forward in American soccer, 20 factors in NBA basketball (18 in different leagues), two units forward in five-set tennis matches, 5 runs in baseball, or three objectives in ice hockey.
This flexibility ensures operators can customise the promotion, deciding which markets and occasions to incorporate, whereas additionally making use of it to each single bets and multiples. The characteristic could be highlighted with front-end labels to assist customers simply establish which video games are eligible.
Sensible examples have already emerged from Italy’s Serie A season. In April, Inter followers would have been paid out early when their staff went 2-0 up towards Parma, although the match later resulted in a 2-2 draw. In one other case, Milan’s comeback from 0-2 right down to 3-2 towards Lecce in March would have triggered payouts each methods—rewarding backers of an early house win and those that supported the away aspect.
Participant Engagement and Market Influence
Whereas such promotions could lead to extra frequent payouts, Altenar has pointed to knowledge exhibiting that the Early Payout system will increase long-term engagement, strengthens buyer loyalty, and contributes to increased revenues. The characteristic additionally serves as a advertising benefit, permitting operators to distinguish themselves in a aggressive panorama like Italy.
Francesco Papallo emphasised the significance of this addition to the corporate’s native providing: “We’re delighted to have the ability to supply our Early Payout promotion as an necessary improve to our sportsbook resolution in Italy. This has proved to be a preferred characteristic in different markets all over the world and now we have now accomplished the event work wanted to have the ability to supply it to our purchasers in Italy.
“Early Payout has clear advantages for each operators and gamers. For the person, the promotion acts as insurance coverage on their guess ought to their chosen staff take an early lead, whereas the improved engagement and participant satisfaction advantages operators in the long run.”
Collectively, Altenar’s new partnership with IsibetPro Srl and the rollout of Early Payout underscore the corporate’s twin technique of innovating with contemporary sportsbook options whereas cementing alliances with established Italian operators. This method is designed not solely to boost betting companies for gamers but additionally to bolster Altenar’s position in shaping Italy’s dynamic iGaming market.
Supply:
Altenar secures omnichannel partnership with IsibetPro Srl in Italy, europeangaming.eu, September 15, 2025.
