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Ok-pop star Mingyu is teaming again up with Calvin Klein for a brand new denim marketing campaign.
The 28-year-old, a member of supergroup Seventeen, stars within the model’s Fall 2025 denim marketing campaign, which launched Tuesday morning. He teamed up with the model for his or her Fall 2024 denim marketing campaign as nicely.
Mingyu sports activities quite a lot of seems to be all through the marketing campaign’s photographs and video, together with new denim which options the CK’s emblem print in a reinterpretation of Calvin Klein’s signature monogram, based on a launch, that brings a “clear” and “graphic” edge to denims and trucker jackets. He additionally sports activities the model’s iconic 90s straight jean in classic and darkish washes, together with the slim jean, the carpenter jean and the 90s taper jean.
Mingyu for Calvin Klein’s newest denim marketing campaign.
TORSO/Calvin Klein
That is the Ok-pop star’s second Calvin Klein marketing campaign this 12 months. “I feel that Calvin Klein is a model that everyone, no matter age, loves and enjoys,” he beforehand informed The Hollywood Reporter about capturing his first marketing campaign with the model final 12 months. “I do know what a powerful presence the model has in entrance of most of the people, so I used to be actually nervous about whether or not I might be the most effective match for the model, and whether or not I may embody the id of the model correctly.”
In an unique behind-the-scenes have a look at Mingyu capturing the marketing campaign, the rapper seems to be effortlessly cool posing for the digicam in quite a lot of denim seems to be. He beforehand informed THR that the Calvin Klein employees on his first shoot had been “very sort and inspiring.”
Mingyu and his group Seventeen celebrated their tenth anniversary in Could, dropping a brand new album, Joyful Burstday. The group spoke with THR in regards to the anniversary and album in a canopy story tied to its launch, the place they regarded on about their path to the highest of world pop and forward to their future as a bunch, with navy enlistment on the horizon for many members. The group additionally just lately introduced their newest world tour, which is heading to the U.S. in October.
The marketing campaign, which formally launched Tuesday, will proceed rolling out on Calvin Klein’s social channels all through the week. See extra photographs from the marketing campaign under.
Mingyu for Calvin Klein’s newest denim marketing campaign.
TORSO/Calvin Klein
Mingyu for Calvin Klein’s newest denim marketing campaign.
TORSO/Calvin Klein
Mingyu for Calvin Klein’s newest denim marketing campaign.
TORSO/Calvin Klein
Mingyu for Calvin Klein’s newest denim marketing campaign.
TORSO/Calvin Klein
Mingyu for Calvin Klein’s newest denim marketing campaign.
TORSO/Calvin Klein
Mingyu for Calvin Klein’s newest denim marketing campaign.
TORSO/Calvin Klein
Mingyu for Calvin Klein’s newest denim marketing campaign.
TORSO/Calvin Klein
