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“What else from Clare V. do I really like?” designer Clare Vivier puzzled aloud, as she glanced at her namesake model’s brilliant web site on her workplace laptop computer.
In honor of Clare V.’s Silver Lake flagship grand reopening, The Hollywood Reporter spoke with the celebrity-beloved designer about her label’s hottest baggage, favourite fall objects and longstanding connection to Hollywood, which fittingly grew alongside the model’s retail footprint.
“We’re fortunate to be within the zeitgeist of this trade and all this creativity,” stated Vivier, who launched her namesake equipment label in 2008 and opend her first flagship boutique in 2012. “[The brand] has turned out to be a go-to for wrap presents and vacation presents. Studios will name us up and say, ‘Are you able to do 100?’ When you’ve 4 shops in Los Angeles, you’re certain to be a vacation spot. We’re creating issues that individuals love and which are good giftables. We accomplish that a lot personalization.”
Lake Bell, Lily Rabe and Nora Zehetner had been among the many stars who attended a personal banquet at her newly reopened Silver Lake retailer. “It’s an actual present to develop relationships,” stated Vivier, who typically collaborates with notable pals and clientele, from designing a limited-edition charitable “airport dad pockets” with Jimmy Kimmel to creating customized items for Jon Hamm.
Inside Clare V.’s flagship boutique in Silver Lake.
Clare V.
“Jon Hamm acquired card instances when he wrapped Mad Males for his the entire solid and crew,” Vivier shared. “I simply got here throughout this piece in some journal, and it was Kiernan Shipka exhibiting the Clare V. issues that Jon Hamm had given her. I used to be like, ‘Oh my god, I do not forget that.’”
Clare V. additionally makes the occasional cameo on hit collection. Shrinking costume designer Allyson Fanger typically outfits the present’s characters within the model’s domestically made items.
“It’s enjoyable after I get calls from my household in Minnesota or texts from previous pals,” stated Vivier, who grew up within the Midwest however pulls design inspiration from her time in Paris, the place she met and married French tv producer Thierry Vivier. “They’re like, ‘Oh my God, I simply noticed your stuff in Shrinking. It’s all the time thrilling.”
With shops throughout the nation, the model has grown significantly since its humble beginnings. However Clare V.’s signature quirky but traditional, California-meets-Parisian stylish model stays the identical. “I’m seeped on this thought of shade, brightness and wanting issues to really feel timeless, however on the identical time fashionable and never very critical,” Vivier stated. “There are lots of different bag corporations who do critical nicely, and I don’t assume we should be that for folks. We’ve got grown, however I believe now we have [also] remained true to our core ethos and aesthetic.”
Clare V.’s newly expanded 1,100-square-foot Silver Lake retailer (3339 W Sundown Blvd.) homes the label’s latest and most beloved baggage, wallets, small leather-based items, clothes, hats and vogue jewellery. “It’s an ideal location in Silver Lake,” stated Vivier of the house. “There’s tons of daylight. The one drawback was it was all the time a fairly small footprint. It was beneath 500 sq. ft. We began to consider how we might develop it.” She teamed up with inside designer Lucie Klimes to deliver the venture to life. “She used to work with Pam Shamshiri, who’s a good friend of mine,” Vivier recalled. “I sat subsequent to Lucie on an airplane a few years in the past. We struck up a dialog and exchanged cellphone numbers. Then, once we had been pondering of who we needed to design this house, I [said], ‘Oh, I sat subsequent to this lady. She was actually cool, and I preferred her style.’ She’s been an ideal associate for us, and it’s been a pleasure to work together with her each step of the way in which. We’re excited for the opening.”
In celebration of her new retailer, we had Vivier talk about Clare V.’s hottest celeb baggage. “The Pot de Miel, Grande Fanny and the Moyen Messenger are the large fan and celeb favorites,” Vivier shared. She additionally divulged what baggage and equipment she’s most enthusiastic about for fall along with her different favourite fall objects, which embody Shani Darden skincare, Heather Taylor House linens and jewellery from BEN.
Clare V. Pot de Miel with Bamboo Deal with
“That’s such a star favourite and basic fan favourite,” she stated of the Pot de Miel, which has been worn by Reese Witherspoon, Jessica Alba, Katherine Schwarzenegger and Cameron Diaz. “After I exit, I see it so many occasions round L.A. as a result of it’s an ideal summer time bag. We’ve had it within the assortment for fairly some time. I needed to do a every day basket bag. Within the summertime, I personally don’t wish to carry a leather-based tote or a leather-based purse. Typically I simply need a basket, or I need a canvas bag. So I needed to do a traditional basket bag, one thing that could possibly be used every single day. I believed the thought of it being spherical like a ball could be so cute. We began speaking with our artisans that make baskets for us, and I got here up with this form that’s not fairly absolutely spherical. It seemed like just a little honey pot. So, we referred to as it that [in French]. It began off with just a little leather-based braided deal with. We’ve been updating it in numerous colours, in numerous handles however the form and the thought largely stays the identical.”
Clare V. Petite Pot de Miel
“We additionally launched a child Pot de Miel this 12 months,” she stated. “[The original] could be a little massive for night. However we knew folks had been wanting to hold them on trip. So, we needed to make one thing that simply had your cellphone, your lipstick, or your sunscreen in it. It’s actually cute.”
Clare V. Moyen Messenger Bag
“The Moyen Messenger is a traditional model for me,” Vivier stated of the bag, which has been noticed on the likes of Kristen Bell. “Moyen means center or medium in French, and it’s a derivation of considered one of my earliest designs. The Messenger Tote was an even bigger model of that bag. I needed to make it extra of a shoulder bag as a substitute of a crossbody, so I shrunk the design down, I made a chunkier shoulder strap, one thing that might be snug in your shoulder. It’s a large bag, and you may match lots in it, which may get heavy. I needed to ensure it was snug, traditional and stylish.”
Clare V. The Grande Fanny Bag
“The Grande Fanny got here from [the fact that] I’ve all the time liked a belt bag,” she stated, referencing a newfangled tackle a traditional model as seen on Emma Roberts and Lucy Hale. “Our common fanny pack has been a part of our assortment for a very long time. I needed to make a one thing that’s a belt bag, nevertheless it’s additionally one thing that may be worn in your chest. So many ladies and other people wish to be hands-free, and so they wish to have it near their physique and [have] easy accessibility. We created the Grande Fanny for that lacking merchandise that wasn’t in our assortment.”
Clare V. Carry All Clutch with Tabs
“One thing I’m actually trying ahead to this fall is that this new [take on an] previous model for us,” she stated, explaining the patchwork leather-based design is a bigger model of their beloved Foldover Clutch in black leather-based with chocolate brown suede. “This bag is flexible as a result of you’ll be able to carry it as an enormous, outsized clutch or you can put a strap on it [to wear it as a tote].”
Clare V. Carry All Clutch with Tabs
“I’m so in love with blue proper now,” she stated of Flat Clutch’s daring aesthetic. “I really like mixing it with browns and blacks. It’s actually stunning.”
“All of us want an excellent tote for the autumn,” Vivier stated, explaining her Volie tote now is available in a brand new vegetable tan leather-based colorway referred to as Zucca. “It’s a brilliant orange leather-based. I’m excited to hold that as this good pop of shade. I can image it with a trench coat. It’s going to be so stylish.”
Clare V. Le Beaded Tassel
Of the bag allure obsession proper now, Vivier shares, “It’s such a cute pattern proper now and one thing that I actually love. It [adds] a enjoyable expression and just a little little bit of happiness. I began to make them myself out of beads that I’ve in my workplace and little issues that I had. That is a reproduction of the tassel that I used to be making in my workplace with my very own little issues. Fortunately, our vendor was in a position to recreate this as a result of I’d not be capable of make them for everybody. And so they make them lots higher than I made them. So, that’s nonetheless my favourite one.”
Clare V. Barrel Chain Necklace
“We’ve got a lot good fall jewellery. We’ve got this lengthy chain referred to as the Barrel Chain Necklace. I really like placing charms on that and altering that out every day.”
Clare V. Stripe Coronary heart Locket
Clare V. Leaping Tiger Attraction
Shani Darden Cleaning Serum
“I don’t use lots of face merchandise, however I’ve lots of religion in Shani Darden‘s merchandise,” Vivier stated. “I take advantage of the face wash, acidic acid, and her hydrating cream every single day, twice a day. The cleaning wash and the cream are pure and environment friendly, however they don’t really feel like they’re stripping my pores and skin. With the hydrating cream, I don’t really feel like I’ve a ton on my face, however my face does really feel prefer it’s moisturized.
The Azelaic Acid is the opposite factor that I do. I’ve [also] been utilizing her Retinol Cream for a very long time. I travel between utilizing the Retinol or the Azelaic acid, or the Lactic acid. I take advantage of these three issues and swap off each couple of months.”
Shani Darden Hydration Peptide Cream
Shani Darden Rescue Serum with Azelaic Advanced
Shani Darden Retinol Reform
Ben Positive Jewellery The Endeavor Vault with The Motive Rope
“I’ve been sporting it nonstop,” Vivier stated of the recycled 14-karat gold locket, which was designed by BEN founder Charlotte Macaulay. “She is a good friend of mine, and he or she was our head [jewelry] designer for just a few years. I really like what she’s doing together with her wonderful jewellery assortment. Quite a lot of [her pieces] are reversible, [too], and there are all the time little Easter egg conditions [within her designs]. It’s actually candy.”
Heather Taylor House Gingham Lime Desk Material
“I like to recommend the Lime Gingham Tablecloth,” she stated of the Heather Taylor House design, which not too long ago made a cameo at her grand reopening banquet. “I like it a lot. It’s provides this little bit of brightness and happiness to your desk.”
Gabriela Artigas Triple Linked Double Beam Cuff
“I’ve all the time been a fan of her collections,” Vivier stated of knickknack designer Gabriela Artigas. “I’ve been sporting this sterling silver cuff bracelet for months. It by no means bugs me. It by no means will get caught on something. It’s stunning. I’m actually loving sterling silver proper now, however I additionally combine it with gold and completely different metals.”
