The most recent findings from the UK Playing Fee (GC) reveal a staggering 95% discount within the variety of VIP and high-value buyer (HVC) schemes because the implementation of a brand new code of conduct in October 2020. The code, which was a results of a session between the GC and the Betting and Gaming Council, launched stricter guidelines across the eligibility and administration of VIP gamers, resulting in a pointy decline of their numbers.
Earlier than the code was enforced, there have been 42,349 HVCs unfold throughout 22 operators, however by 2024, that quantity had plummeted to only 1,616 HVCs throughout 18 operators. This drastic lower displays a shift from a median of 1,924.95 HVCs per operator to solely 89.77, signaling a major discount within the prominence of VIP schemes within the UK’s regulated playing market.
The brand new code required operators to hold out thorough checks on the betting conduct of gamers earlier than admitting them into VIP applications, and prohibited incentivizing clients primarily based on their losses. It additionally required these schemes to be overseen by senior administration and imposed a strict ban on gamers beneath the age of 25 from becoming a member of these high-stakes applications.
UK Playing Fee’s Nationwide Accountable Playing Technique
In 2016, the UK Playing Fee unveiled a complete technique geared toward lowering gambling-related hurt throughout the nation over the following three years. This initiative, developed by the Accountable Playing Technique Board (RGSB), outlines varied approaches to deal with drawback playing. The technique applies to all types of playing, each on-line and land-based, together with the Nationwide Lottery, and encompasses playing merchandise, environments, and advertising practices. It’s designed to make sure the safety of weak populations and enhance shopper security.
The technique highlights 12 areas the place motion needs to be taken, akin to understanding and measuring playing hurt, enhancing consciousness of how playing merchandise and environments affect gamers, and bettering strategies for figuring out dangerous play.
Christopher Kelly, Chairman of the RGSB, emphasised that the technique serves as a name to motion for all stakeholders concerned within the playing trade, together with operators, regulators, and authorities our bodies, to work collectively towards minimizing gambling-related hurt. The technique is seen as a significant step ahead in addressing playing points and selling accountability throughout the trade. Nonetheless, Kelly acknowledged that reaching the specified outcomes would require important experience, sources, and ongoing dedication from all events.
UK Playing Fee Steps Up Motion Towards Unlicensed Playing Markets
Along with its crackdown on VIP schemes, the Playing Fee has additionally been intensifying its efforts towards unlicensed playing platforms. The Fee lately issued a warning to licensed operators after discovering that their on line casino video games have been showing on unlicensed web sites focusing on British customers. This newest growth highlights the dangers posed by unregulated markets, which frequently fail to implement enough safeguards akin to anti-money laundering controls and social accountability measures.
The Playing Fee has outlined a collection of proactive steps for operators, together with performing rigorous due diligence on third-party suppliers and monitoring the unauthorized distribution of video games. Operators who fail to conform may face important penalties, together with the suspension or revocation of their licenses.
Supply:
“VIP Playing Applications Plummet as UK Implements Stricter Guidelines”, realmoneyaction.com, July 22, 2025.
